Marketcraze was founded in 1999. It was created as an incubator to pilot and support business technology projects to assess viability. The majority of these were web based electronic business-to-business transaction systems. Each was a pilot concept funded to clarify assumptions for scaling, risk and cost - ultimately to validate a larger plan. Some of the concepts evolved into live storefronts and transaction systems by 2003.

Stephen Arnett "As President and Program Manager I organized the research, development and delivery of projects and worked closely with sponsors to see that the necessary answers were achieved at the earliest point possible. These outcomes directly guided the decisions to clarify roadmaps and to identify or qualify opportunities, challenges and next steps. Each project was successfully planned, funded, specified, implemented, documented, studied and then sold or closed."

• World-markets savvy small business catalog and cart.
• Market aggregation engine (vertical market long-tail sales).
• Phone card comparison-shopping site.
• Pre-and-post market stock trading evaluator.
• Catalog sales solution for small vertical markets.
• eBay listing automation and transaction management.
• Automated online services leasing program.
• Co-location lease provisioning system.
• GoDaddy hosting integration for resellers.
• Homeowner real-estate FSBO listing site.
• Site for sharing party and event photos.
• Common file storage for distributed locations.
• Simple OpenVPN point-to-point peer network.
• Among others.

The Original Concept for Marketraze.com


Marketcraze.com was originally formed to pilot transactional systems and services that provide enterprise functionality for small to medium businesses. The overarching goal was to have large system capability that could be shared among a family of smaller system subscribers, in order to reduce the cost of implementation and scale-out for all. Over the years the family of Marketcraze projects has included experiments to explore existing and emerging online business models. These include both internal commercialization projects and those created exclusively to meet customer Internet objectives. Marketcraze undertakes business plans that are self-funded, bank funded and investor-partner funded. Each new business venture includes objectives, metrics and measures, a fixed timeframe and exit plan. Thus the family of experiments is always changing to reflect the missions and problems at hand.

Our mission:

* To develop storefronts and commercial businesses that represent the best service and value for our direct customers
* To investigate and implement new technologies and services that reduce the risk of service and commerce delivery for our clients and investors
* To provide business-to-business and business-to-consumer transactions that simplify the process of Internet commerce

We achieve this by:

* Seeking partners who are willing to define their objectives and commitment up front
* Maintaining a deep level of Internet and business management expertise
* Developing the highest quality software around existing standards and tools
* Clearly defining our criteria for wins and losses up front
* Communicating frequently and concisely with our customers
* Seeking agility and excellence in every project

Company facts:

Established: 1999 (current corporation)
Ownership: Privately owned
Headquarters: Canton, MI USA

industries served:

* Computer peripheral developers
* Small business transactional information systems
* Small catalog retail operations

Our roots


In 1983, the founder Stephen Arnett began moonlighting in a computer store to supplement college costs. Soon it became obvious that the personal computer industry was becoming a powerful business opportunity of its own and worthy of redirection of energy. In 1986 he incorporated his first business to target the emerging build-to-order computer market. Competitors included the likes of PCs Limited, Austin Computer Group, Gateway 2000, Zeos Computer, Columbia Computer, and others. The battles were mostly fought on the pages of trade publications such as PC Magazine and Infoworld. Soon the needs of the retailers requiring private label computer products appeared as a more easily serviced niche. This refocusing resulted in contracts to create products that would be found with names such as Computerland, Inacomp, MicroAge and Entre. This expanded manufacturing capability in turn lead to products to help fill emerging supply shortages in areas such as RAM modules and I/O peripheral expansion boards.

By 1990, with hardware margins continuing to plummet, this focus had changed to software solutions and contract programming.

By 2000 the majority of the solution work was in client-server systems supporting the World Wide Web.

BY 2005, these efforts culminated in independent businesses operating solely by Internet commerce.

By 2009 the majority of the software projects and Web projects were completed or sold and the founder's focus transitioned to technology history preservation efforts.