Marketcraze.com was originally formed to pilot transactional systems and services that provide enterprise functionality for small to medium businesses. The overarching goal was to have large system capability that could be shared among a family of smaller system subscribers, in order to reduce the cost of implementation and scale-out for all. Over the years the family of Marketcraze projects has included experiments to explore existing and emerging online business models. These include both internal commercialization projects and those created exclusively to meet customer Internet objectives. Marketcraze supports business plans that are self-funded, bank funded and investor-partner funded. Each new business venture includes objectives, metrics and measures, a fixed timeframe and exit plan. Thus the family of experiments is always changing to reflect the missions and problems faced by investor partners.

Our original mission:

* To develop storefronts and commercial businesses that represent the best service and value for our direct customers
* To investigate and implement new technologies and services that reduce the risk of service and commerce delivery for our clients and investors
* To provide business-to-business and business-to-consumer transactions that simplify the process of Internet commerce

We achieve this by:

* Seeking partners who are willing to define their objectives and commitment up front
* Maintaining a deep level of systems and business management expertise
* Developing the highest quality software around existing standards and tools
* Clearly defining our criteria for wins and losses up front
* Communicating frequently and concisely with our customers
* Seeking agility and excellence in every project

Company facts:

Established: 1999 (current corporation still exists)
Ownership: Privately owned
Headquarters: Canton, MI USA

industries served:

* Small service companies with large growth ambitions
* Computer software, device and peripheral developers
* Technology startups and those with technology dependence for delivery of customer value
* Small catalog sales operations seeking vertical integration of systems

Basic Timeline

In 1983, the someday founder Stephen Arnett began moonlighting in a computer store to supplement college costs. Soon it became obvious that the personal computer industry was becoming a powerful business opportunity of its own and worthy of his full attention. In 1986 he incorporated his first business to target the emerging build-to-order computer market. Competitors included the likes of PCs Limited, Austin Computer Group, Gateway 2000, Zeos Computer, Columbia Computer, and others. The battles were mostly fought on the pages of trade publications such as PC Magazine and Infoworld. Soon the needs of the retailers requiring private label computer products appeared as a more easily serviced niche. This refocusing resulted in contracts to create products that would be found with names such as Computerland, Inacomp, MicroAge and Entre. This expanded manufacturing capability in turn lead to products to help fill emerging supply shortages in areas such as RAM modules and peripheral expansion boards.

The 1980s were dominated by contract design and contract manufacturing to deliver customized technical products for retail.

By 1990, with hardware margins continuing to plummet, this focus had changed to software solutions and contract programming.

In 1999 Marketcraze.com was created as a vehicle to support investors trying to develop new technology launches.

By 2000 the majority of the solution work was in client-server systems supporting the expanding World Wide Web.

By 2005, these efforts focused on common systems for independent businesses in the expanding market for Internet commerce.

By 2009 the majority of the software projects and Web projects were completed or sold and the founder's focus transitioned to supporting outside businesses while personally funding technology-history preservation and technology education organizations.